5 Tips for Creating a Compelling ZEQR Profile
Now more than ever, experts of all fields are turning to online knowledge-sharing platforms to offer their services to a wider audience. When we created Zeqr, we sought to expand the vehicle by which experts could distribute these online classes and disrupt the industry.
However, as many of our experts come from different subject fields, often times we get asked the ever-present question: “How can I make my profile more compelling?”. Here, we are listing guidelines to make your profile shine.
Tell a story.
Simply listing your accomplishments will be quicker to complete but you will miss on the humanizing aspect of explaining your background (personal vs. business account). Make sure to highlight your major accomplishments, your passion for assisting others in the field, and your goals with the platform. Your ‘Profile Description’ should creatively and precisely inform your potential student or client of who you are and why you are here.
Telling your story does not have to end with words. We highly suggest that our Xperts create their own ‘Profile Video’ to showcase their personality in addition to their introduction. As a matter of fact, 4 times as many customers would rather watch a video about a product than reading about it. (source)
A great example of a well-thought out and compelling video is Tom Reilly’s. Founder of Thoughtism, he specializes in self-help and self-development with over 30 years experience!
Sell, Sell, Sell.
This sounds easy, right? The steps to creating a compelling profile entail creating compelling classes. The sessions available on your profile should very detailed titles that inform the student or client what the class is all about. Not only are the titles informative, but using the right keywords can help with SEO. Do not get too creative with a title where a potential student might never find you. Instead, use relevant and precise keywords that will be easy for your students to find.
In addition, don’t be afraid to add many classes! There is no charge for uploading several classes, therefore, the benefit is enormous. For example, a class about “Discussion about the History” might be too vague, where “Discussion: A look into the Civil War” and “Middle East History” will speak to two very different people.
One example of detailed and informative sessions are Rose Osman, a fantastic transformation coach from Malaysia!
Create tangible goals.
What can your clients and students expect to gain from your session? Clearly outlining this will ensure that the user signs up for the right session and that all expectations are met. At the end of every class description, be sure to define the goals that a user can hope to reach as a result of taking your session.
A Xpert who has mastered this is Michael Macfarlan, a winemaker at an award-winning boutique winery, who clearly defines the goals of each of his classes.
Zeqr is a global platform and therefore students and clients will come from all parts of the world. The easiest way to get others interested in their classes is to have availability that works for many time zones. One day you can rise early and another stay up late.
However you choose to schedule it, having availability on your profile lets Zeqrs book classes immediately without having to wait. Be sure to include some time for faster responses!
Sharing your profile on social media.
Sharing your Zeqr profile to friends, families, and current/future clients is the best way to test your profile. Feedback from your social circle will bring an outside perspective to ensure that your message is clear and your classes are relatable.
One invaluable feature that we offer is a live demo where we inform you all about Zeqr, show you how to use the platform, and discuss your own goals to maximize your time with us. I welcome you all to sign up for my free class, How to Use Zeqr.
See you there!