Capturing Engaging Video
Creating a video to sit within your Xpert profile is vital in providing an insight into your background, skills and personality. Filming video content can feel daunting but here are some top tips to create a quality film that showcases your talents and encourages Zeqrs to sign up to your classes.
- Camera and lighting: Whilst a HD camera is an advantage, it’s not a necessity. Most modern smartphones or computer webcams are more than sufficient. To enhance the quality of your video choose your lighting wisely. If possible, take advantage of natural light by sitting near (but not in front of) a window or place a lamp behind the camera pointing towards you. For professional looking content, aim to position your camera on a table in front of you, rather than holding from a ‘selfie’ perspective.
- Background: A blank background (i.e. against a plain white wall) is recommended, or choose somewhere that relates to your class. For example, if you are offering fitness advice why not ask permission to film inside your local gym?
- Clothing: Avoid wearing anything with patterns such as close stripes, checks, tweeds or herringbone, all of which tend to distort on camera. Solid coloured clothes in shades such as navy, grey, cream and brown are safer options which will look better on screen.
- Practice makes perfect: Last but not least, make sure you practice what you are going to say before filming. Rehearsing in front of a mirror or with test recordings will help you control your speed, body language and facial expressions. If necessary, write a rough script and use this as a basis. However, be careful not to learn it to heart and end up reciting it word for word. You want to sound warm and natural.
For a great example of an effective video introduction, check out the profile and class descriptions of Digital Marketing Xpert Dave Taylor here. If you need advice on creating an enticing class be sure to read our previous blog post for some expert tips.