Using Social Media Channels to Get What You Want
Today, social media channels can be as important as one’s own resume. Ensuring that all your channels, both personal and professional, are strategically poised to tell the story that you want is essential.
Learning the ins and outs of each platform can be the deciding factor between a successful and unsuccessful business venture. Below, we highlight the top channels and classes which you can enroll for to ensure that you are maximizing your profiles!
LinkedIn is a business-oriented social networking site that operates via websites and mobile apps. In this platform, you can connect with other businesses, current and former colleagues, friends and potential business collaborators. Utilizing LinkedIn correctly can maximize the impact that you or your business have on potential clients or colleagues.
LinkedIn expert, Jason Sanders, has over 20 years of professional development experience and has been using LinkedIn as a tool for professionals since 2005. For those beginning to use the platform, he offers a course “LinkedIn to Begin: Set Up Your Linkedin Account from Scratch”. After setting up your profile, you can take an additional course from Jason, which delves into creating a profile that stands out. “LinkedIn to Win: Create an Outstanding Profile” walks you through ways to further develop your presence on the platform utilizing SEO and other tools.
For those that already have their accounts set up and are looking for a more advanced course, Charlene Burke’s Social Selling on LinkedIn: Beyond the Profile, delves into ways to communicate with your target market and learn to use the platform as a business growth tool which in return will help increase sales. This class is a must!
Facebook + Instagram
Facebook has long been a favorite channel for personal use but the potential for businesses to reach their target markets through organic reach on Facebook has grown massively. Sales and Marketing professional, Andy Arora, has an online class, “Facebook and Instagram Advertising”, discusses ways in which advertising on Facebook can help find the right people, capture their attention and get tangible results.
Tap into Dan Grijzenhout’s 30 years of consulting experience in his “Online Marketing – Unleash the Organic Power of Facebook”. In this class, you will discover ways to drive organic traffic to your page all while working with a limited budget.
Have you only gotten as far as creating your Twitter account and nothing else? Kesava Mandiga, walks you through the basics of Twitter. Check out his class, “Twitter 101”, where he demystifies the platform and explains how to maximize your profile.
As Janet Greco puts it, “Many people don’t know why or how to use Twitter for business”. In her “Learn Twitter for Lead Generation” class, you will learn to take control of this platform for lead generation. Janet is a Senior Executive Advisor and Consultant with years of experience in media, entertainment and technology.
We hope these classes are a great start to getting your marketing and social media strategy on the way!