Xpert Spotlight: Dave Taylor
Dave Taylor is an entrepreneur, author and internationally respected technology and marketing specialist. As one of Zeqr’s Xperts and a superb digital marketing consultant, Taylor is offering Zeqrs advice on communicating key messages for their business or product effectively through the marketing tools available to them.
Whether it’s Twitter, Instagram, Facebook or even an email marketing campaign, Dave’s expertise in digital media and social marketing will equip Zeqrs with all the knowledge they need for their project to be a success.
In the business-to-business world, social media marketing used to be an innovate way to boost your reputation. Unfortunately, it’s no longer just that. It’s also an essence that helps your business survive the massively competitive market. A well known fact is that almost 95% of B2B marketers can’t imagine working without social media as their number one method of driving sales. And any digital marketing consultant can confirm that.
Long live content marketing!
Long ago, social media was nothing more than a “pretty decent” marketing channel because ever since its inception, it’s been having a very decent informal nature. The one thing that everybody does nowadays is establishing social presence via all famous social networks.
Planning your social media messaging is definitely helpful for both B2B and B2C marketers, but what those pages lack these days is creativity. It’s important to have the content tailored to the audience you picked, no matter what your business is about.
We asked Taylor how his expertise in the digital marketing consultant field would help curious Zeqrs.
He responded with “What I can help you with is figuring out what your company needs and figuring out exactly how to make that mix work, how to measure things and how to get marketable, achievable and really great results. Whatever credentials you’re looking for, I probably already have them.”
With a Masters degree in Education and an MBA in Business Administration, Taylor’s expertise lies in not just understanding the complex technologies that underpin our modern world, but in explaining it all clearly and coherently.
We all know that digital consultants are people who know everything and anything digital. The second your computer is up and running, you enter the online world of email, social media, advertisements, and everything else that can be accessed by a smartphone, keyboard, or mouse. That there is pretty much the digital consultant’s playground.
Think of the consultant as the quarterback of the digital team. He or she must know all of the positions well enough to direct them. SEO is just one of the many important positions an average digital marketing consultant covers.
As someone who puts the success of others first, Taylor is offering sessions to Zeqrs who show interest in his class and explain why they would benefit from a digital marketing consultant. To learn more about Dave Taylor’s background as a digital marketing consultant, and to apply for a free session with him, visit his Digital Marketing class, as well as Dave’s profile page on Zeqr.
If Taylor’s class has inspired you to share your own expertise with Zeqr’s global hub of knowledge seekers, read more about how to create and promote classes that inspire students, or register for FREE.