Online Course Description
* Learn how to use the inbound channels (content, seo, social and PR) for building awareness, generating traffic and new customer acquisition for startups.
* Why and how should you use content to reduce the cost of acquisition and reduce the dependence on paid traffic
* Learn how to use SEO and content together
* Should you launch a blog, a website or a content hub. How do you work with technology teams to create an end-to-end digital experience for content?
* How should you build and develop your content creation capabilities? Hire in-house or outsource?
* How do I promote my content? What channels can I use? When and how should I start paid promotion of my content?
WHAT YOU WILL GET
- Live video call and screen sharing with Anshul Khandelwal
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with Anshul Khandelwal to explain your background and what you are trying to achieve
- Prior to session, Anshul Khandelwal will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
Inbound Marketing for Startups
Online Live Training
Member since April 14, 2017
A marketer at heart with a fine balance between traditional and modern day marketing with 8 years of rich experience in marketing across e-commerce, education and healthcare.
I have been at the forefront of marketing innovation at fast paced consumer internet companies and have been instrumental in their growth.I am a startup enthusiast and an expert at marketing strategy for startups across channels and building marketing teams from the ground up.
I head marketing at Upgrad, an online higher education brand for working professionals. I focus on brand strategy and positioning, customer acquisition, online marketing, creative development, brand activation and marketing-led innovations.
I have earlier worked with BlueStone, India's leading online jewellery destination as VP, Marketing. As the core team member I have been instrumental in establishing BlueStone as the leading online jewellery portal and led the brand strategy and business growth. I have worked across IT, Automobile and Healthcare in the past with GlobalLogic, Mahindra & Mahindra and 3M.
Specialties: Digital Marketing (SEO, PPC, Display, Social, Email), Brand Strategy, Content Marketing, Creative Development, Marketing Automation, Growth Hacking, ATL/BTL
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