Online Course Description
What is your value proposition? This is a key question to answer for potential customers and investors - what your offer is, who it is for, what it will do for them, and how it is different from other offers on the market. We will walk through the process for designing your value proposition and give you the tools to develop and write your own positioning statement.
WHAT YOU WILL GET
- Live video call and screen sharing with John Franklin
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with John Franklin to explain your background and what you are trying to achieve
- Prior to session, John Franklin will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
Value Proposition Design
Online Live Training
Greater Minneapolis-St. Paul Area
Member since April 14, 2017
Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share.
Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service.
Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories
Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • Shopper Insights • Marketing Research • Retail Marketing • Category Management • Agency Management • Strategic Planning • In-Store Marketing • Packaging Design • Hispanic Marketing • Licensing • Google AdWords certified
• Multilingual: Fluent Spanish and Swedish, Conversational French, German, Norwegian, Italian; Basic Brazilian Portuguese and Japanese
How Zeqr works
Book a Class
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Attend Live Session
Each class will take place via the Zeqr platform, using our built-in voice and video call features as well as screen-sharing options!
Our Xperts are carefully vetted prior to joining our platform, however, if for any reason you are unsatisfied with the quality of your class, you can rate and review the Xpert. You can also submit a dispute form and we will investigate the situation, if necessary.