Online Course Description
Today, direct brand advertising is no longer effective. In its place is content marketing through telling stories of your products and services. Such stories must be both interesting and meaningful to the audience.
The main difference between stories in literature and marketing stories is that the brand is indirectly embedded in the latter.
The lecture comprises three 20-minute presentation segments: (1) Defining Branding stories through two successful case studies;
(2) Applying Journalism techniques in conceptualising and developing story content; and
(3) Introducing Templates to produce story ideas and develop a strategy to market the story content
WHAT YOU WILL GET
- Live video call and screen sharing with Francis Chin
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with Francis Chin to explain your background and what you are trying to achieve
- Prior to session, Francis Chin will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
Brand marketing through stories
Online Live Training
Member since April 15, 2017
30 years in Journalism, reporting news stories; since year 2000, have been producing content for the Web, and managing marketing portals for government and tertiary institutions.
Academic credentials: Certificate in Basic Reporting & Sub-editing, TESOL, BA in Englist & Literature, and Master in Mass Communication.
Specialties: Newspaper and magazine reporting, subbing and production, business and marketing story production, and print publication production.
Expertise in Web content management, business stories and content marketing.
Read my stories on my personal Web site (not blog): http://bystander.homestead.com
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