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Brand marketing through stories, Business Marketing

Brand marketing through stories
By: Francis Chin

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  •    DURATION: 1h 00min
  •  LANGUAGE: English
  •  EXPERTISE LEVEL: Advanced
  •  CATEGORY: Marketing

Online Course Description

Today, direct brand advertising is no longer effective. In its place is content marketing through telling stories of your products and services. Such stories must be both interesting and meaningful to the audience. The main difference between stories in literature and marketing stories is that the brand is indirectly embedded in the latter. The lecture comprises three 20-minute presentation segments: (1) Defining Branding stories through two successful case studies; (2) Applying Journalism techniques in conceptualising and developing story content; and (3) Introducing Templates to produce story ideas and develop a strategy to market the story content


  • Live video call and screen sharing with Francis Chin
  • Schedule a call at a time convenient for you
  • Prior to session you will be able to get in touch with Francis Chin to explain your background and what you are trying to achieve
  • Prior to session, Francis Chin will provide list of resources and materials needed to prepare for session
  • You will be able to cancel a class and get a refund up to 24h before the scheduled session
  • Moneyback guarantee

Brand marketing through stories

Business Marketing