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Introduction to Customer Centricity, Business Marketing

Introduction to Customer Centricity
By: Stefan Kolle

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Class Materials

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  •    DURATION: 1h 15min
  •  LANGUAGE: English
  •  EXPERTISE LEVEL: Advanced
  •  CATEGORY: Marketing

Online Course Description

Customer centricity and customer experience (CX) have become hot topics. We have been advising some of the largest companies in the world (Toyota, Vodafone, Lexus, Mercedes, etc.)about these topics for 15 years now. In a 1 hour sessions I introduce you to the follwoing topics:

1. Why customer centricity/CX? Good arguments and numbers to convince you and your CEO of the need to be more customer centirc

2. How to set your strategy? Where to start, which barriers will you deal with, what tools can you use.

3. How to get started - concrete and practical steps to start.

Opportunity to ask concrete questions and get practical tips.

See below for some sample material from other trainings (also available on SLideshare, look for tsb3esg or Futurelab.)


  • Live video call and screen sharing with Stefan Kolle
  • Schedule a call at a time convenient for you
  • Prior to session you will be able to get in touch with Stefan Kolle to explain your background and what you are trying to achieve
  • Prior to session, Stefan Kolle will provide list of resources and materials needed to prepare for session
  • You will be able to cancel a class and get a refund up to 24h before the scheduled session
  • Moneyback guarantee

Introduction to Customer Centricity

Business Marketing