Online Course Description
Are you a graphic designer, copywriter, or art director wanting to move up to Creative Director? These one-on-one mentoring sessions will help you translate your tactical knowledge into strategic knowledge, with a goal towards positioning you as a creative manager and leader.
WHAT YOU WILL GET
- Live video call and screen sharing with Sam Lowe
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with Sam Lowe to explain your background and what you are trying to achieve
- Prior to session, Sam Lowe will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
Introduction to Creative Direction
Online Live Training
Cincinnati Area, KY
Member since May 17, 2017
I was trained as an illustrator and photographer, and after my first stint in a small business-to-business agency where everyone was “hands-on” back in the pre-internet ‘80’s, I soon found myself incorporating copywriting into my skill set.
Over time, I became obsessed with the process and importance of correctly understanding a client’s business needs, and then the art of translating those needs to creative teams. I call it “Packaging the Assignment,” and it is the most foundational skill I believe creative people need if they aspire to be effective Creative Directors.
Over 3 decades later, I’ve served as Creative Director, VP Creative Director, and Chief Creative Officer of many successful organizations contributing to the effectiveness of communications work for consumer packaged goods, business to business brands, healthcare, and more.
How Zeqr works
Book a Class
We have the worlds top Xperts in almost every subject available to you in real-time. Simply search for your desired subject and click on “View and Book” to schedule a live class.
Attend Live Session
Each class will take place via the Zeqr platform, using our built-in voice and video call features as well as screen-sharing options!
Our Xperts are carefully vetted prior to joining our platform, however, if for any reason you are unsatisfied with the quality of your class, you can rate and review the Xpert. You can also submit a dispute form and we will investigate the situation, if necessary.