Online Course Description
Learn how to research, set up, launch, manage and optimise Google Adwords ppc campaigns.
Areas covered can include
- setting up tracking
- finding the ideal campaign structure
- how to write ads that convert browsers into buyers
- use of ad extensions
- remarketing audiences for search and display with bespoke strategy
- bidding strategies and lots more.
- choosing keywords and match types
- different ad formats
- effective budget management
- device and location bids and targeting
- ad scheuling
and lots more.
You will learn how to
- increase efficiency by reducing wasted spend
- improve quality score
- identify areas for attention and optimisation
- control budgets and spend more effectively
and much else besides.
The class can be tailored to your requirements e.g. a retail campaign may be a different set up from a lead generation campaign.
To get the most out of the class please send your most burning questions over in advance.
I have been managing Adwords and other paid media campaigns for over 9 years and have worked in industries such as finance, retail and travel for big clients such as Apple, ASDA and ASOS and smaller businesses too.
WHAT YOU WILL GET
- Live video call and screen sharing with Neil Campbell
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with Neil Campbell to explain your background and what you are trying to achieve
- Prior to session, Neil Campbell will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
EU Search Awards Winner 2017 - Best PPC Campaign
9 years experience in paid media working for agencies and direct clients managing small and large (£1M/month) media campaigns.
Previous clients include blue chips such as Apple, Asda and ASOS with activity ranging from pure ppc to display, app installs and CRO.
How Zeqr works
Book a Class
We have the worlds top Xperts in almost every subject available to you in real-time. Simply search for your desired subject and click on “View and Book” to schedule a live class.
Attend Live Session
Each class will take place via the Zeqr platform, using our built-in voice and video call features as well as screen-sharing options!
Our Xperts are carefully vetted prior to joining our platform, however, if for any reason you are unsatisfied with the quality of your class, you can rate and review the Xpert. You can also submit a dispute form and we will investigate the situation, if necessary.