Online Course Description
I will guide you with setting up market research required for developing your marketing strategy and MVP:
- What kind of marketing questions you need to answer to estimate potential of your business idea
- What information you need to look for developing successful marketing strategy
- How to learn about potential success of your product
- How to ask about features to be included into your MVP
I will also give you some basics of market research so that you know how and whom to ask market research questions.
About me: I have 15+ yrs of experience in international marketing strategy and market research for startups, small businesses and big companies like Unilever, Philips, Microsoft, Kaspersky, Samsung, British American Tobacco, Coca-Cola, Heineken and more.
WHAT YOU WILL GET
- Live video call and screen sharing with Tatyana Kozlova
- Schedule a call at a time convenient for you
- Prior to session you will be able to get in touch with Tatyana Kozlova to explain your background and what you are trying to achieve
- Prior to session, Tatyana Kozlova will provide list of resources and materials needed to prepare for session
- You will be able to cancel a class and get a refund up to 24h before the scheduled session
- Moneyback guarantee
15+ years of experience in International Market Research & Strategy for small businesses and huge corporations like Unilever, Philips, British American Tobacco, Microsoft etc.
I am business & results oriented insights professional.
It's important for me to provide you with information How to succeed, with data-supported plan of actions for your marketing decisions: How to enter the new market, Whom and How to Target, Where and How to sell..
Your success is my success!
Having wealth of experience in market research & strategy I am able to develop the most efficient & creative approach how to get answers for your business questions and I can advise you how to reach Success.
I'm happy to discuss in more detail how I can help you to win the market.
Below you can find more information on my experience:
*** Unique wide portfolio of tools & business questions:
- Desk research, Consumer Quali & Quant research, Retail analytics, database analytics, innovative approaches
- Market research to support entering new markets, launching new products, developing packaging, communication campaigns, pricing & portfolio review, NPS & customer loyalty, consumer segmentation and more.
*** Solid knowledge of international markets:
- worked at global and regional headquarters of Philips and British American Tobacco
- performed numerous international market studies across the world to develop Global marketing strategy, covering countries from Thailand to Brazil, Japan, USA, Argentina, whole Western Europe, Russia + CIS etc.
*** In-depth expertise in consumer centric, dynamic and innovation driven industries:
- various e-commerce businesses, e.g. diamonds online shop, online payment platforms, price comparison sites, online car sellers etc.
- strong focus on FMCG & retail: Unilever (food, personal care, home care), British American Tobacco, Imperial Tobacco, Coca-Cola, Heineken, Efes, L'Oreal, Fashion brands, national retail chains and more.
- ICT, telecom, gadgets, home appliances: Philips, Microsoft, Kaspersky, Samsung, Nokia, Top-3 mobile telecom providers in Russia & CIS, innovative gadgets like 3D glasses etc.
- Banking & Insurance: Top-20 global banks, Top-3 insurance companies of Russia.
- Other industries, like Health care, Construction, Traveling & Leisure.
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