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Principles of Persuasion: Rhetoric (the Good Kind!) for Writing and Communication Strategy, Communications Public Relations

Principles of Persuasion: Rhetoric (the Good Kind!) for Writing and Communication Strategy
By: Mark N. Clemente, MA

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  •    DURATION: 2h 00min
  •  LANGUAGE: English
  •  EXPERTISE LEVEL: Advanced
  •  CATEGORY: Public Relations

Online Course Description

"Rhetoric" has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But "classical rhetoric" is actually the study of effective writing and speaking-and it's been around for more than 2,500 years since the time of Aristotle and ancient Greece. The proven principles of persuasion from classical rhetoric are a powerful means of improving business communications, as well as general writing and presentation skills. This class is designed for professionals in advertising, PR, marketing, sales, fundraising, lobbying, and law, as well as for senior executives who want to communicate better with their employees and stakeholders.

WHAT YOU WILL GET

  • Live video call and screen sharing with Mark N. Clemente, MA
  • Schedule a call at a time convenient for you
  • Prior to session you will be able to get in touch with Mark N. Clemente, MA to explain your background and what you are trying to achieve
  • Prior to session, Mark N. Clemente, MA will provide list of resources and materials needed to prepare for session
  • You will be able to cancel a class and get a refund up to 24h before the scheduled session
  • Moneyback guarantee

Principles of Persuasion: Rhetoric (the Good Kind!) for Writing and Communication Strategy

Communications Public Relations