Milan, Metropolitan City of Milan, Italy
Member since April 03, 2017
Currently founder partner of the advertising agency that I created in 2009, I had previously worked as an executive creative director and vice president at Y&R Milan (2002/2009) and with the same job title at Pirella Lowe Milan (1991/2002). Winner of six Lions at the International Festival of creativity in Cannes, two Clios at New York, one Eurobest and several awards across Europe and Italy, I have written a book about creativity "Il Mal d'Idea" (Finedit 1999). In 1998 I was a juror at the Cannes Festival and in 2006 at Clios in Palm Spings. To this date, I like to think of myself as a copywriter in the first place.