A marketer at heart with a fine balance between traditional and modern day marketing with 8 years of rich experience in marketing across e-commerce, education and healthcare.
I have been at the forefront of marketing innovation at fast paced consumer internet companies and have been instrumental in their growth.I am a startup enthusiast and an expert at marketing strategy for startups across channels and building marketing teams from the ground up.
I head marketing at Upgrad, an online higher education brand for working professionals. I focus on brand strategy and positioning, customer acquisition, online marketing, creative development, brand activation and marketing-led innovations.
I have earlier worked with BlueStone, India's leading online jewellery destination as VP, Marketing. As the core team member I have been instrumental in establishing BlueStone as the leading online jewellery portal and led the brand strategy and business growth. I have worked across IT, Automobile and Healthcare in the past with GlobalLogic, Mahindra & Mahindra and 3M.
Specialties: Digital Marketing (SEO, PPC, Display, Social, Email), Brand Strategy, Content Marketing, Creative Development, Marketing Automation, Growth Hacking, ATL/BTL