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John Franklin

Greater Minneapolis-St. Paul Area | Member since April 14, 2017
Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share. Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service. Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • Shopper Insights • Marketing Research • Retail Marketing • Category Management • Agency Management • Strategic Planning • In-Store Marketing • Packaging Design • Hispanic Marketing • Licensing • Google AdWords certified • Multilingual: Fluent Spanish and Swedish, Conversational French, German, Norwegian, Italian; Basic Brazilian Portuguese and Japanese
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Greater Minneapolis-St. Paul Area
Posted 2 years ago

What is your value proposition? This is a key question to answer for potential customers and investors - what your offer is, who it is for, what it will do for...

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