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LALA SS LAL

Kolkata, West Bengal, India | Member since July 08, 2017

Professional Attributes

37 Yrs Exp. Of Reputed MNC , Indian Co –FMCG,  Textiles, Service Industry , Concept Selling, Sales & Marketing , Launching a Brand / Co. to establishment, ATL,BTL, Advertisement & Sales Promotion, Channel Partner creation /expansion, Market Analysis ,Brand Audit ,Team building, Training, Recruitment ,Implementation of HR Policy, Supply Chain, Legal, Corporate Planning /Restructuring, Strategic Management ,Organization Development , Transformation, Family Council, Identifying business opportunities, JV ,Acquisition, Brand Licensing, GAP Analysis of organization, Project Head for  several Business Mng. Colleges & IIM- Cal , IMT –Ghz. Students > 40 Summer Trainee topics.

Work Summary

Sales – Planning and implementation of sales & local marketing activities, development of Distribution Channel , Retail , Institutional , Primary & Secondary Sales Control ,Commodity Trading ,after sales service Management, Managing multiple channels of distribution and leading a team of sales and service officers. Established  Reputed Brands from Scratch –Marketing – Brand Promotion, Successful  Launch of Brand , Repositioning , PR, ATL & BTL Budget Utilization, Event Participation & Award Conferment on National & International Scale .

 Operation Management – Sales Indenting , Stock Movement on Road , Rail,& Barge (Water) . Inventory Management, Infrastructure development of  the largest Brand of  Category in the Country

Products – Textiles , FMCG, Food , Concept selling & Service Industry. Product Range Expansion & Roll out of  Four  New Co. in New  Category  like  Food / Edible Oil  & Apparel.

HR & Admn. – Diagnostic Study & Prepared HR Manual with Support of Reputed Consulting Co. Training & Development – Visited several Management Campuses as Guest Faculty , > 40 Project Reports on various Topics prepared under my Guidance by  the students of IIM Cal & IMT Ghz

Strategic Planning –  Business Operations & ensure Profitability & Sales Growth on PAN India – Highest ever Growth Registered  in Current Role ,Formulating & Implementing Strategy for Systems , Sales , Marketing , PR, Operations, Administration, HR & Organizational Development.  Besides Organic & Inorganic Growth Like Brand Licensing, JV , Acquisitions.  Identified , Shortlisted , Due marketing Diligence initiative,  Industry Analysis ,Represented In several  Deal Discussion with PE Firms, & Target Co. International Trade Mark Registration being Processed .

Export –New Market Expansion initiative.

Legal – Being Law Graduate In all Capacity Liaison with Govt. Offices for all Corporate affairs , PFA, Statutory Compliances, Corporate deal Agreement,  , Govt. Dept. Communication, Pending Litigated Review , Trade Mark International  Registration on optimum Cost & Protection  in India .

CSR – For  Under privileged  Children & Woman  , Establishment of Skill development Institute , Vocational Training Course Identification ,Affiliation of courses with SSC, PMKVY ,

 

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Skills & Experience

Business Coach - Advanced

Business Management - Advanced

Strategic Planning - Advanced

Growth - Advanced

New Business Development - Advanced

Sales And Marketing - Advanced

Operations Management - Advanced

Trademark - Intermediate

HR Policies - Advanced

Restructuring - Advanced

 
Kolkata, West Bengal, India
Business Coach & Mentor

Corporate Advisor

Posted 5 months ago
English

37 Yrs Exp. Of Reputed MNC , Indian Co –FMCG,  Textiles, Service Industry , Concept Selling, Sales & Marketing , Launching a Brand / Co. to establishment, A...

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