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Tatyana Kozlova profile image

Tatyana Kozlova

Amsterdam, Netherlands | Member since June 04, 2018

15+ years of experience in International Market Research & Strategy for small businesses and huge corporations like Unilever, Philips, British American Tobacco, Microsoft etc.

I am business & results oriented insights professional.
It's important for me to provide you with information How to succeed, with data-supported plan of actions for your marketing decisions: How to enter the new market, Whom and How to Target, Where and How to sell..
Your success is my success!

Having wealth of experience in market research & strategy I am able to develop the most efficient & creative approach how to get answers for your business questions and I can advise you how to reach Success.

I'm happy to discuss in more detail how I can help you to win the market.

Below you can find more information on my experience:
*** Unique wide portfolio of tools & business questions:
- Desk research, Consumer Quali & Quant research, Retail analytics, database analytics, innovative approaches
- Market research to support entering new markets, launching new products, developing packaging, communication campaigns, pricing & portfolio review, NPS & customer loyalty, consumer segmentation and more.

*** Solid knowledge of international markets:
- worked at global and regional headquarters of Philips and British American Tobacco
- performed numerous international market studies across the world to develop Global marketing strategy, covering countries from Thailand to Brazil, Japan, USA, Argentina, whole Western Europe, Russia + CIS etc.

*** In-depth expertise in consumer centric, dynamic and innovation driven industries:
- various e-commerce businesses, e.g. diamonds online shop, online payment platforms, price comparison sites, online car sellers etc.
- strong focus on FMCG & retail: Unilever (food, personal care, home care), British American Tobacco, Imperial Tobacco, Coca-Cola, Heineken, Efes, L'Oreal, Fashion brands, national retail chains and more.
- ICT, telecom, gadgets, home appliances: Philips, Microsoft, Kaspersky, Samsung, Nokia, Top-3 mobile telecom providers in Russia & CIS, innovative gadgets like 3D glasses etc.
- Banking & Insurance: Top-20 global banks, Top-3 insurance companies of Russia.
- Other industries, like Health care, Construction, Traveling & Leisure.

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Skills & Experience

Market Research - Advanced

Market Analysis - Advanced

Marketing Strategy - Advanced

Market Research Consultants - Advanced

Start Ups - Advanced

Amsterdam, Netherlands
Strategy & Planning

Market research for Startups

Posted 1 year ago

I will guide you with setting up market research required for developing your marketing strategy and MVP: - What kind of marketing questions you need to answer...

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